An online platform has been created for local SME companies to monitor and manage their online marketing channels, such as Google Analytics and Facebook Ads. My role includes: · Consolidating and prioritizing requirements from both the owner and user sides. · Conducting research, prototyping, interaction design, and preparing development specifications to derive the right product solution. · Managing the timeline and working alongside engineers and designers to ensure the project is executed on time. Features of the platform include: · Channel Analytics Dashboard - to monitor all channels in one place. · Marketing Calculators - for calculating the next season's marketing budget and the maximum ad bid. · Keywords Ideas and Generator - to suggest search keywords and combinations. · Ads Placement - for placing different types of Google and Facebook ads through the GrowthSpot platform. · Alert Engine - for receiving immediate alerts when the ad performance is facing issues. Achievements: Successfully admitted into well-known incubation programs, including AppWords and the Cyberport Incubation Program, within one year of development.