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I'M

SOPHIA TSE.

CD520F63-20FB-4E9E-B55F-2A8759436759_1_1
E-COMMERCE | UX/UI |
PROJECT & PRODUCT MANAGEMENT

01 PROFESSIONAL

SKILLS & CERTIFICATIONS

Proficient in Adobe Photoshop, illustrator, InDesign, AfterEffect; Premier Pro; Canva
Prototype tools like Sketch; Figma; AdobeXD; Invision and Zeplin
Familiar with Agile workflow and product management tools like Trello, Jira and Confluence

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Professional Scrum Master™ I (PSM I)

Issued in December 2021

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Google Ads Search
Certification 

Issued in March 2023

VideoAd

Google Ads Video
Certification 

Issued in March 2022

ShoppingAd

Google Shopping Ads
Certification 

Issued in March 2022

PROFESSIONAL 

S

Introducing Sophia Tse, a Hong Kong-based UI/UX designer and project/product manager with over 8 years of experience in the dynamic e-commerce industry.

With a Bachelor's Degree in Interactive Media from The Hong Kong Polytechnic University and 5+ years of leadership and project/product management expertise, Sophia is a master in crafting visually-stunning and user-friendly web and mobile applications.

Her exceptional skills have allowed her to successfully lead the end-to-end product lifecycle, from research to launch.

Sophia's previous work at A.S. Watson Group, SHOPLINE, and GrowthSpot has equipped her with the ability to create innovative designs that meet the needs of clients and users alike.

Don't miss out on the opportunity to explore Sophia's impressive portfolio
– download her resume now!

PORTFOLIO

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

Dec / 2014 – March / 2016

A.S.Watson Group (eLab)

User Experience Designer, eCommerical Team
Participated in Asia Watsons Website Template Project; checkout & register enhancement. Role in research, create wireframes, interactive prototype and design guideline.

Jul / 2014 – Sep / 2014

Asia Miles

Sep 2014

Graduated from
The Hong Kong Polytechnic University

Bachelor of Arts (Hons) in Interactive Media

Jun / 2012 – Sep / 2012

EXPERIENCEO

02 PORTFOLIO

MY LATEST WORK. SEE MORE >

03 Experience

December / 2018 – March / 2020

GrowthSpot
Zero to One Greater China
Product and UX Manager
  • As a founding member of GrowthSpot, contributed to the success of Growthspot.io (An AI digital ad management platform)

  • Awarded 2020 year Appworks Program and Cyberport Funding

  • Led end-to-end product lifecycle, from research to launch, including product and market research, competitor analysis, planning, positioning, product requirements and roadmap development, UAT plan and product launch

July / 2020 – March / 2023

New Age Technology (Asia) Limited
Assistant E-Commerce Manager, Design Team
  • Empower marketing team with digital support: social media, MTR, Google/Facebook ads

  • Partner with vendors/IT to implement site functionality changes

  • Utilize online sales data to forecast future sales and optimize ads/social marketing

  • Manage website content and promotion campaigns, from visuals to functionality

March / 2016 – Novermber / 2018

SHOPLINE Limited
Senior User Experience Designer, Product Team
  • Collaborate with PMs and engineers to gather and assess user requirements

  • Create intuitive UI mockups and prototypes Partner with CS/AM teams to resolve UX issues

  • Standardize design library

December / 2014 – March / 2016

A.S.Watson Group (eLab)
User Experience Designer, eCommerical Team
  • Contributed to Watsons Asia Website Template Project by researching, wireframing, and creating interactive prototypes for checkout and register enhancements

September / 2014 – December / 2014

Hong Kong Economic Times Limited
Web Designer, User Experience Design Team
  • Played a key role in HKET's website revamp, web app and fund search system project by defining problems, consolidating user requirements and creating wireframes

2014

Graduated from
The Hong Kong Polytechnic University

Bachelor of Arts (Hons) in Interactive Media

July / 2014 – September / 2014

Asia Miles
UX/UI Designer (Summer Internship)
  • Perform competitor analysis and provide valuable insights

  • Foster discussions and support other UI/UX designers

  • Craft workflow diagrams, innovative concepts, and detailed wireframes

June / 2012 – September / 2012

The Hong Kong Government Education Bureau
Multimedia Designer (Summer Internship),Special Education Needs Section
  • Empowered learning-disabled students through inclusive joint-school events, while creating teaching materials and offering administrative assistance

2012

Graduated from
Community College of City University
Associate of Arts in Digital Visual Design
CONTACT
CONTACT

I am looking for a bigger challenge to further my career.
Please free feel to contact me for any job and cooperation opportunities. Thank you for the consideration.

 

moyin.tse0124@gmail.com

Tel: +852-93271656

Success! Message received.

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